Diehard Sports Fan? Learn 7 Ways to Inspire Zealous Customer Loyalty

Written By: Jennifer Gluckow

Topics: Customer Loyalty

2015-07-22 16:31:36

Are you a sports fan? Better yet, are you (or someone you know) a real, diehard, loyal fan?

You do it all for your favorite teams. You go to every game you can—and watch all the others on TV. You deck yourself out in team swag and emblazon your loyalty on your walls, your car, and your phone. Win or lose, you stand by your team. That’s what being a true fan is all about: you’re driven by that single-minded zeal and unquenchable love, and nothing can turn you away.

Customer loyalty is no different. Now think: how many loyal fanatics does your business have?

Your true fans will do far more than any marketing campaign: they’ll repurchase time after time, rave about you to all their friends, send referrals, advocate your brand, and never stray into a competitor’s hands.

Okay, that’s great—but just how do you create customer loyalty?

  1. WOW! your customers. Do something so great, so beyond their expectations, that you’re not just exceeding standards, you’re setting new ones that no one else can match.
  2. Offer invaluable resources outside your core skills. Be known as the go-to person for any and all recommendations.
  3. Refer work to your clients. That’s right—give them business! They won’t forget it.
  4. Stay in touch to stay top of mind.
  5. Provide extraordinary service 100% of the time. Imagine every single customer just got out of their limo and fended off the paparazzi to get to you: they deserve VIP treatment.
  6. Provide post-sale excellence. Just because you made the sale doesn’t mean it’s over. What you do next to impress your clients is just as important.
  7. Be human—friendly, fun, funny, and creative.

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Jennifer Gluckow has northeastern smarts and New York City savvy – a rare combination that has her positioned as the next big thing in sales. Okay, she’s not ALL New York. She’s traveled the world, educated in the Midwest, and spoken to audiences from coast to coast. Jennifer’s a speaker, trainer, writer (read her free e-book), blogger, Facebooker, Instagrammer, Tweeter, and YouTuber. She is online and on the money. Drive, persistence, and winning through a desire to serve, have made Jennifer Gluckow an example of how to “make it” in New York, and her mission is to teach you how to make it anywhere.

Jennifer Gluckow has northeastern smarts and New York City savvy – a rare combination that has her positioned as the next big thing in sales. Okay, she’s not ALL New York. She’s traveled the world, educated in the Midwest, and spoken to audiences from coast to coast. Jennifer’s a speaker, trainer, writer (read her free e-book), blogger, Facebooker, Instagrammer, Tweeter, and YouTuber. She is online and on the money. Drive, persistence, and winning through a desire to serve, have made Jennifer Gluckow an example of how to “make it” in New York, and her mission is to teach you how to make it anywhere.

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